Help? Comparing Sponsored Online Videos to Digital Display Advertising

Alright, half of you want to talk about poop and farts, and really don’t care about online advertising. But I know a few of you digital marketing and online video lovers are RSSing this blog quietely. And I need your help. I’m drafting a really interesting piece that compares online-video promotion (not prerolls or overlays, but [...]

But in Improv Comedy You Can’t Edit Out the Unfunny

Last night I took my first improv class at UCB Theater (founded by Amy Poehler and others in 1996). Part of the “homework” is to see two performances before the class ends and we do a show on August 30. I’ve always been enchanted by improv comics, and was especially intrigued by a former co-worker (Melissa [...]

YouTube “Call-to-Action” Overlays: Untold Truth & Money-Making Tips

YouTube is debuting “call to action” overlays, which have some interesting applications for marketers and advertisers. This post dispels some confusion about this offering, and gives you tips to make stinkin’ amount of money on this functionality until everyone else catches up. For some reason advertisers and marketers thought this functionality was already possible, but there [...]

American Pie Advertising Song Parody: Mad Avenue Blues

Check out Mad Ave Blues, a song parody of “American Pie” that spoofs the demise of traditional media and upfronts… written by LMcDuff08 (via OnlineVideoWatch). It’s really well sung and written, and hits some key themes in funny ways. Even if it’s about 6 minutes longer than it needs to be… it only took a [...]

How Social is Your Brand?

I wrote about some “poor man” tools for social-media monitoring recently, and here’s a nice list of free social-media monitoring tools. Among them, HowSociable is interesting because it gives you a free “score” that helps you compare your brands’ online activity relative to competitors. This, and more robust paid services, give brands a way to benchmark [...]